My career in PPC began nearly eight years ago, and while I’ve learned a great deal and grown in my role, there are definitely a

TL;DR:Google Ads AI Max is a new upgrade for Search campaigns that should be out to all accounts by the beginning of Q3. It uses

TL;DR: Google’s latest update to Performance Max campaigns gives advertisers visibility into which search terms trigger their ads and allows campaign-level negative keywords for the

Visual search just got a lot more shoppable. Google has expanded its Shopping ad capabilities into Google Lens, enabling advertisers to reach users at the

Feed management is like meal prep for your digital dinner party. You wouldn’t invite guests over and start cooking without a plan – digging through

TL;DR The Channel Performance report for Performance Max campaigns in Google Ads gives advertisers clear, actionable insights into how their ads perform across Search, Shopping,

I had the incredible opportunity to attend Google Marketing Live at the invitation of Ginny Marvin (@AdsLiaison), the Ads Product Liaison at Google Ads. I

In any Microsoft ad campaign, several elements are necessary for a campaign to perform well. On the most basic level, good keywords, headlines, descriptions and/or

AI and automation have become deeply integrated into Google Merchant Center Next. Features like automatic data extraction, auto-updated pricing, and image enhancements through Product Studio