The digital marketing industry can be confusing to those who are unfamiliar with it, especially if they don’t know all the acronyms and platforms. When

On January 13, 2022, Excelligence Learning Corporation’s SVP/CMO Tim O’Connor hosted its annual award ceremony virtually on Zoom. This event recognized Excelligence marketing partners that

Now that the 2021 holiday season is in the rearview mirror, we wanted to share some information regarding consumer online shopping trends that were observed

I know what I’m proposing may be controversial to some – there are as many ways to structure Google Ads accounts and campaigns as there

What is PPC? PPC stands for pay-per-click, a model of online advertising in which advertisers run ads on platforms such as Google, Microsoft, Amazon, Facebook,

News flash: Excel is not just an excellent spreadsheet program used in offices across the world. Excel holds social status. It comes with bragging rights,

At the end of August, Google Ads announced that Responsive Search Ads (RSA) would be the only ad type that could be created after June

Being in the pay-per-click (PPC) digital marketing world since 2006, first as an account manager and later as a Director of Sales has given me

If you’ve been creating extensions in your Google Ads account, you may have noticed some new options lately, called upgraded extensions. Google is currently in

It’s estimated that your typical online store loses about 75% of overall sales due to cart abandonment, and the number one cause of cart abandonment